BYO, which stands for "Bring Your Own" is built on top of Robertson's MP3tunes.com, which offers digital music lockers. Users can access copies of their songs from Robertson's servers using Web-connected devices. With their own music, BYO users will be able to create their own music programming as well as be able to fast forward and rewind. "They have total control," according to Robertson. The real hook here, though, is BYO's incorporation of news, weather, and sports.
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