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NUMMI closure could be a PR disaster for Toyota in a state where its sales are strong and unemployment is high |
Toyota has today ended production at its joint manufacturing plant in California with General Motors with leaving behind deep local resentment according to local media reports.
New United Motor Manufacturing Inc, a 50-50 joint venture better known as NUMMI, was in the vanguard of Toyota's entry into the US market 25 years ago. It helped establish the company’s reputation in the country.
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