Companies Slowly Join Cloud-Computing

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SAN FRANCISCO — This year, Netflix made what looked like a peculiar choice: the DVD-by-mail company decided that over the next two years, it would move most of its Web technology — customer movie queues, search tools and the like — over to the computer servers of one of its chief rivals, Amazon.com.
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Peter DaSilva for The New York Times
Kevin McEntee, vice president of engineering at Netflix, pointing, and Santosh Rau, cloud system manager. Netflix is using Amazon’s network, freeing it to focus on its movie business.
Amazon, like Netflix, wants to deliver movies to people’s homes over the Internet. But the online retailer, based in Seattle, has lately gained traction with a considerably more ambitious effort: the business of renting other companies the remote use of its technology infrastructure so they can run their computer operations. In the parlance of technophiles, they would operate “in the cloud.”

http://www.nytimes.com/2010/04/19/technology/19cloud.html?src=me

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