Google has made its first British acquisition, buying Plink, a company founded four months ago by Oxford University PhD students Mark Cummins and James Philbin.
Plink’s first product is PlinkArt, a visual recognition app for mobile that analyses pictures of well-known artworks and paintings and identifies them. Users can then share the photo with friends and also click through to buy a poster version.
Since launching four months ago, PlinkArt has attracted 50,000 users.
Plink, which was a finalist at Mini Seedcamp London, the competition for European startups, was recently awarded a $100,000 prize from Google after winning a public vote on the best reference app on Android, Google’s mobile platform.
http://realbusiness.co.uk/internet_business/google_buys_british_tech_startup_plink
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