JD Sports Fashion is looking for a boost to its sales from soccer’s World Cup this summer, having prepared ranges which focus on countries playing in the finals.
But chairman Peter Cowgill says that, unlike its competitors, the company would not be significantly harmed if England make an early exit.
“It’s always bad if England exit early because you lose the feelgood factor,” he said. “But unlike the others I would like to think we have been a little bit more subtle about this and are not going to get caught out.
“After all, we are now a sport- and athletically-inclined leisurewear retailer rather than a straight sportswear retailer.”
http://www.manchestereveningnews.co.uk/news/business/s/1215261_golden_future_in_store_for_jd_sports
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