Can Apple really out-Google Google?
The growing rancor between Apple and Google has been generally fed by Google's attempt to outdo Apple's iPhone with its Android software. But now Apple is taking aim at Google's bread-and-butter--online advertising--with plans to introduce a mobile advertising platform called iAd along with the release of the iPhone OS 4.0 software later this summer.
Apple's strategy is to give iPhone developers and corporate marketers a way to incorporate sophisticated and compelling ads in iPhone applications by essentially allowing them to build an application within an application. CEO Steve Jobs demonstrated several ads created using iAd, such as an ad for the upcoming Pixar film "Toy Story 3" that included trailers, games, and other content that could be accessed from a portion of the screen at the bottom of an application.
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