A chance Tweet from my buddy Ray Wang got me thinking more about design thinking and next generation applications:
Very good discussion about the future of customer experience #CXP today. We can start w. design thinking. #SCRM#CRM
Before setting off on this excursion, a little contextual background. As an accountant by training but a social scientist by education I am often torn between the natural caution with which accounting types are imbued and the ‘edginess’ of exploring the possibilities of change in people that applied social science can bring. Accountants don’t respond well to change, are often rigid in their thinking and prefer an ordered existence. Social scientists live in change, operating within competing theories of behavior and whatever constitutes societal norms at points in time.
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