Twenty20 Cricket is fast becoming a worldwide mainstream sport, as recent viewing figures for the Indian Premier League demonstrate.
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Television Audience Measurement have announced that over the course of the first 33 matches in this year's IPL, the sport has attracted a cumulative total of 130 million viewers.
Although the competition is only in its third year, it has already overtaken all other sporting events to become the biggest hit with audiences in India. While the IPL's success in its homeland has not been entirely replicated abroad, it is definitely growing.
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