Ubuntu has earned a reputation as the most user-friendly version of Linux on the planet, but I would argue that the secret of success for Canonical (the company behind Ubuntu) is not really about a great UI or an extensive hardware compatibility list.
What Canonical does really well is to methodically produce incremental upgrades to its OS. It is transparent about its goals and plans, and it releases its software on schedule. In fact, this incremental approach is Ubuntu’s most potent competitive weapon against rivals Microsoft Windows and Mac OS X. It is also an approach that CTOs and other IT leaders who produce software, Web sites, and other product-based Web services can learn from.
http://blogs.zdnet.com/BTL/?p=32985&tag=content;col1
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