Reston, VA -- comScore, Inc., a leader in measuring the digital world, today released the results of a study on mobile gaming highlighting the potential for growth in the mobile gaming market despite a 13-percent decline in the number of U.S. mobile gamers during the past year. This overall decline was driven by a 35 percent decline in mobile gaming among feature phone (i.e. non-smartphone) subscribers, who represent approximately 80 percent of the market, which contrasted with the sizeable 60 percent increase in the number of gamers via smartphone.
"Although the number of mobile gamers has declined in the past year, there is reason for significant optimism about the future of this market," said Mark Donovan, comScore SVP Mobile and senior analyst. "As the market transitions from feature phones to smartphones, the dynamics of gameplay are also shifting towards a higher quality experience. As a result, we can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement."
Smartphone Subscribers Heavier Mobile Gamers
http://www.mobiletechnews.com/info/2010/04/15/011715.html
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